Mission Statement
I design something people need and make it something they want. I want to help people find their value and what they value. Ultimately, I want to break the vicious circle of unsustainable consumption.
For this purpose:
I do not create new wants but try to help people find their essentials.
I do not pursue hedonism but try to make ordinary things fun so that people find value in it.
I do not decorate anything to make it fun because aesthetic is embedded in design; form does not follow function, but form and function coexists to realise usability.
I ask people what they want to find what they need, because many people do not know what they really need while they are looking at what they want at the time.
For this purpose:
I listen to people before I express my opinions.
I see things from multiple perspectives with my experiences in various design and technical fields.
I design for everyone regardless of their cultural background, education, ability or disability.
For this purpose:
I embrace diversity.
I consider every stakeholder.
I share my cultural background and encourage other people to share their culture.
I pursue authenticity.
I explore alternatives from different perspectives, with my experiences in different cultures, before getting to one solution.
I bridge people in different disciplines to reach a solution for everyone.
For all the purposes above, I strive to improve my skills and utilize all of my skills to pursue perfection although nothing is perfect.
Bigaku
Design in Japan is "de-za-in", which means the transliteration of "design". But for me, design is more than de-za-in. I believe that design is the study of beauty. Hence, rather than de-za-in, I choose to translate design as (Bigaku), which means aesthetic or the study of beauty.
describes functionality and aesthetics, two key elements that cannot be separated. They coexist in good design.
is also ethics. It concerns, in my design process, user centered design, sustainability and social well-being in product development.
The Logo

The logo represents me and my design. It reflects a matrix. The horizontal axis, Hiro's Bigaku, represents the Western culture in which I studied design, and the vertical axis (Hiro's Bigaku) represents the Japanese culture, which is my cultural background. The two cultures intersect through
(Hiro).
The end of each character is connected to the start of the following character. This represents my design process. Every phase in design is a result of its previous phase and also a starting point of the next phase in a continuous design process. Every single part has a different meaning. As a whole, design is beautiful and shows consistency. This is what I strive for in my design.
About this Web Site
This web site is designed based on my mission statement; design for everyone. Some people have visual impairments. You might find that all navigation and titles are text based. Most of them can be magnified by changing preferences of the browser. This is for people who have a difficulty in reading small text.
You might also find that the width of this web site is flexible. While large and wide monitors are popular today and many people prefer higher resolution, some people still prefer lower resolution which makes things appear bigger on a monitor. The elements of this web site are designed so that they are well balanced in a monitor of any resolution down to 1024 x 768.