Concept

Many people have asked me what this design is based on. Plant? Insect? Fish? Asparagus? Wheat? Leaf? Petal? Tongue? I have an answer, but have kept it secret because I want to leave room for everyone to imagine. My answer is always "something you see in nature". This form is not a result of pursuing an interesting shape. Ergonomics is the starting point and also the goal of this project.

To be honest, I do not remember how I designed this toothbrush and holder of which every single part has a function and the entire shape looks like "something" you see in nature. The most possible explanation is that I got inspiration. I collected some pictures of organisms to get inspiration, but the result was beyond my expectation.